How to sell your services online?
Updated: 15th September 2022
Reading time: 6 min
Whether you are a freelancer or own your agency, your website will be a key tool in your work. It is what will give you many opportunities to grow your business and start selling your services online. With the power of website builders like WebWave, you are able to make it yourself and then make adjustments at any time. Are you a service provider and want to expand your field? Then presenting yourself online is ideal. Create your own website using free website templates from WebWave and show yourself to the world!
Learn proven ways to sell your services online!
Where to start selling online?
To start selling your products online, you should start with some basic things. They will tell you how to reach more customers and thus increase the effectiveness of your sales.
"Market Research"
Before you start operating and selling your services online, learn something about the industry. See what the biggest and best known companies are doing. Do you want to target a niche or the majority with your services? Watch the competition and ask yourself questions:
- Does my product have a chance to break through?
- How is it better than other products of its type?
- What makes it different?
- Is the price appropriate?
- In which group of recipients will it arouse interest?
- What is the age of my audience?
- How much competition is there in the market?
Only when you answer these questions can you move on to the next step. Now, it will be much easier for you to make your offer's message more targeted and effective, or sell it as a digital product. What is the next step you need to take to start selling online?
Your own website
The website is the main pillar on which your online sales will be based. It is what you will be directing users to from other channels. You can outsource the website design to a programmer or do it yourself, avoiding costs. Current website builders, such as WebWave, allow you to create your own website, without any experience, from a template or from scratch, using drag and drop functionality.
The advantage of using this type of wizard is that you can log into the webmaster's panel at any time and make any changes you want, without having to wait for a programmer to come back from vacation or busy with other work and finally look at your site.
You can start with a template or build your website from scratch. If you want to learn more, be sure to check out the article:
How to make a website - step-by-step guide
How to advertise your business on the Internet?
Now that you are a happy owner of your own website, it's time to make your presence known on the Internet. In short: make as many people as possible learn about your services or product. Use all possible channels to reach your customers and test them. Where can you promote yourself?
- Social media (Facebook, Instagram, TikTok, LinkedIn)
- YouTube
- Online forums
- Facebook groups
- Banners
- SEO
- guest articles
- webinars (and then you can fully transcribe Zoom meetings)
- podcasts
- digital business cards
There are many ways to advertise. Talk as much as possible about your business. Show off to your friends. They may know someone who would be interested in your offer.
Get references
How to build trust among potential customers? For this you will need opinions and references. These are the ones that help you build a good relationship with your audience. If possible, send your product to a few people and ask them to review it. These can take the form of an email, a Google review, a social media post or a short YouTube video.
What factors go into earning your audience's trust?
- Social Proof - Show off your good feedback and reviews! Show the results of your actions and past collaborations.
- Authority - Do you know your field? Are you an expert in it?
- Sympathy - Are you friendly? Do you avoid conflicts?
- Money-back guarantee - can the customer return the item if it's faulty? How about allowing customers a trial period of your services?
- Include your company information prominently on your website - be sure to add your phone number and email address.
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How to sell online?
If you're properly prepared to start selling your products online, it's time to learn the ways that will help you do so.
Selling in an online store
An online store is a must when it comes to selling products online. The great thing about it is that you have full control over it. You can freely change the look and layout of the online store or manage product categories and create proper navigation, which will surely increase your revenue.
And where to set up an online store? You can easily create it in the WebWave wizard, without having to outsource this to a programmer. You can create your own design from scratch or use ready-made templates.
To start selling, you need professional product photos and well-formulated descriptions. The next step is integration with the payment system, which you can do directly in the wizard. Although it may seem like a challenge, it is not a complicated procedure at all. In addition, in WebWave we focus on helping our customers, so with any, even the smallest problem, you can report to the support via chat, e-mail or telephone. Our consultants are happy to help you 7 days a week.
The great advantage which distinguishes your own online store from portals such as Allegro or Amazon is that you will not have to pay transaction fees or commission on sales, which means more profit for you.
Sales portals
The aforementioned sales portals, such as Amazon or Allegro, are also one of the ways to sell your services over the Internet. These types of sites also include Empik Marketplace, Gumtree, the "buy now" function on Ceneo or even a marketplace belonging to Facebook. This is quite a convenient solution to help you reach more customers. However, a common disadvantage of this type of solution are commissions charged on sales. Of course, they differ from site to site.
For people interested in selling clothes and cosmetics, Vinted will be perfect. This site does not charge a commission from the seller and only obtains a minimum fee from buyers. The sales process itself is very simple and is currently used by over 25 million users.
Add your product to price comparison websites
Price comparison websites are very popular in Poland, which is why many online stores use this solution. These types of websites are often used by users who do not fully know where to buy.
Price comparison websites will be perfect for a special offer or sale. Then the discounted product has a chance to break through many popular stores. Thanks to this, your brand will gain popularity and it is possible that in the future many consumers will come back for your product.
These types of portals usually charge a fee for clicking on a given product or its purchase. Therefore, nothing prevents you from adding your product there and thus increasing the sales opportunity.
Running a blog
How can writing a blog affect your sales? The most popular bloggers certainly know it. By accurately describing the product and adding numerous photos or videos, we can easily convince our customer to buy.
By creating content signed with your name, you build trust with your audience, which is extremely important when making a purchasing decision. Additionally, you create material that you can easily share on social media and improve the SEO of your website.
Social media
Social media is the perfect place to create your own brand. These types of portals allow for easy contact with recipients, thus building their trust. Thanks to groups on Facebook, you can easily promote your brand and your products. A good solution will be to create your own, in which you will post special discount codes, create product surveys and organize various types of contests.
Advertising a product in a video is also a very good way to sell effectively. In this case, YouTube or TikTok will be perfect. You can insert a recording of the process of creating your articles, or their user manual.
In the case of selling services, it is worth presenting them in such a way as to attract the greatest possible number of recipients. The recently introduced YouTube Shorts option also opens up many possibilities. These few seconds long videos are becoming more and more popular, so it's not worth giving them up.
Cooperation with influencers
The fact that influencers have enormous leverage probably does not need to be explained to anyone. They build their brand day in and day out and constantly keep in touch with their viewers. This is a full-time position. Sometimes even 24 / h. A strong position is the result of all their actions. Their recipients are willing to buy even the least necessary product just because their favorite Instagramer or YouTuber has it.
For this reason, it is worth establishing cooperation with influencers. However, it is not as easy as it sounds. Cooperation with a person with large ranges requires a considerable financial contribution. The solution for small or starting-up companies is to establish cooperation with micro-influencers. These are people who have a smaller number of followers, but are still very valuable. Sometimes thanks to smaller ranges, but a more specific micro-influencer, you will be able to achieve better sales results. The key is well-chosen cooperation and appropriate content.
SEO Optimization for services online
It is a key element of any website, online store or blog. Take care of the right keywords and thanks to them, take care of positioning in Google search results. This is a great way to reach all people who are looking for services or products through a search engine. And how to make the appropriate optimization? Regardless of whether you want to outsource this process to an agency or do it yourself, it is worth reading our extensive article in which you will learn how to do it!
How to sell your services over the Internet?
You've just learned some interesting ways to sell your products and services over the Internet. It's time to implement them and start earning! Remember that your actions bring the greatest results, it is worth using several of them and not focusing on just one. Test different ways and see which one works best for you!
Author: Paula Niziołek
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