Keyword Rank Tracker: Your Go-To Tool for Free Ranking Insights
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5 minutes 32 seconds
What is a keyword rank tracker? Why is it so important in SEO strategy? What tools do you use for this? I answer these and many more questions in this article.
What is Website Ranking?
Visibility ranking. What do you think when you hear this name? It may sound like another neologism from the corpus. For a small business website, SEO strategy is a very indispensable issue.
However, visibility ranking must also be considered if you have a site that is not just for learning web design.
Ranking refers to the order in which sites appear in search engine results pages (SERPs) for specific keywords and phrases. Google will rank your website based on relevance (responding to user intent), authority, and content quality.
Why is it essential to be in the TOP 3?
Unfortunately, it's not enough that you have exceptionally extensive knowledge of a topic or a great product at a reasonable price. For your domain to be considered valuable, you need a well-thought-out SEO strategy. Just then, you will be attracting potential customers.
Most users click on the first few search results. SEO specialists joke that a corpse is best hidden on the second page of search results because no one looks there anyway!
To put it in even simpler language, a higher position in search results means more traffic to your site, better brand visibility, and a more meaningful online presence.
Interested? Check with me to see how you can achieve it!
Choosing the right keywords
Keywords are (surprise!) words or phrases that define a website's content. They are the ones that help search engines understand the purpose of a page. They are the exact words that users type into Google to find something. Furthermore, they use phrases like: women's heeled shoes, winter holidays in the mountains or what's the best monitor for work.
Want to choose the best phrases for yourself? Use the right tools, such as Ahrefs, Semrush or Keywords Explorer. If you temporarily lack the budget, asking ChatGPT is also a good idea.
Checking the position of the website through key phrases
You already know quite a bit - what a position in Google is and how to select key phrases that will attract potential customers. The moment has come to learn how to check your positions.
With what?
To start with, all you need is a free tool—Google Search Console—designed to check your positions on Google. It is quite simple to use.
Click the “Search Results” tab and analyze the available information. Make sure to check the chart not only for desktop computers, but also for mobile devices. In GSC, among other things, you can check which position your site or keywords are in, and how many impressions/clicks each subpage has. This way you will know what is working well and what is still worth improving!
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Keyword rank tracker tool from WebWave
Now I want to tell you about something new and fantastic. WebWave Wizard has added functionality to its tool that allows you to monitor your position, keywords, and track changes in this regard. And it's very easy to do! Also for someone whose Google Search Console scares them a bit.
More specifics?
Depending on your chosen plan, you can track the visibility of 3 to 6 phrases. Select the most relevant ones - the ones that are important for your business and most often searched for by customers.
And here you already have the first support from WebWave—thanks to phrase monitoring, you will check the average monthly number of searches and traffic potential. This will help you determine if the phrase you have selected is really that key. Monitoring will come in handy already at the content planning stage!
You then track the drops and increases from the period you set. Every week, you also get a report with a summary of traffic and changes in the site's position.
Catch a short tutorial on how to use it in practice!
Of course, you also need to do something to improve your visibility. What? You'll read about it in an article written for the release of another tool — SEO Analyzer.
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Interpretation of SEO indicators
Now, you need to draw some conclusions.
Here's what position monitoring will help you with:
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Evaluate organic traffic trends. You'll easily spot opportunities for further growth or weaknesses. What if you notice a sudden drop in site traffic? Check if Google's algorithm has been refreshed or if there are technical issues on your site (it's time to click through everything again…).
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Analyze clicks and impressions. Here, you will find further hints, for example, which articles/pages need improvement. In turn, those with high impressions but low clicks probably need to be optimized (e.g., add more inviting meta descriptions and titles).
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Monitoring domain rating (DR) and URL rating (UR). Check whether these metrics are increasing or decreasing. You can improve DR, for example, by acquiring valuable backlinks.
Isn't it that difficult?
Google position monitoring: Summary
You have a website, and I'm guessing you're not just running it for yourself. You want to attract users, engage them, and maybe even get them to buy.
For all this to happen, you need to find the right keywords. Use them in headlines, content, and images. And then track the effects. And, of course, react — replicate what's successful and improve what's doing less well.
Voilà! SEO will soon have no secrets from you!
FAQ
What is a Keyword Rank Tracker and how does it function as an SEO tool?
A Keyword Rank Tracker is an SEO tool designed to monitor the ranking position of specific keywords in search engine results. It helps users track their ranking data over time, providing insights into their SEO strategy's effectiveness.
How can I check my website's ranking position for free?
You can use a free keyword rank checker tool, which allows you to input your keywords and see where your website ranks in the search results without any cost. Many online platforms offer this service, providing basic ranking data.
What are SERP features, and how do they impact search engine rankings?
SERP features are additional elements that appear on a search engine results page, such as featured snippets, knowledge panels, and local packs. These features can affect your google search rankings and visibility, making it crucial to monitor them as part of your overall SEO strategy.
Why is position tracking important for my website's SEO?
Position tracking is vital as it helps you understand your keyword ranking position over time. By monitoring position changes, you can adjust your SEO tactics to improve your rankings and visibility in search engine results.
Can I conduct competitor analysis using a keyword rank checker tool?
Yes, many rank checker tools provide features that allow you to conduct competitor analysis. By comparing your keyword rankings with those of your competitors, you can identify areas for improvement in your SEO strategy.
What is the average position in keyword rank tracking?
The average position refers to the mean ranking position of your keywords across search results. This metric helps you gauge your overall performance and effectiveness in achieving higher google rankings.
Are there free SEO tools available for keyword monitoring?
Yes, there are several free SEO tools available for keyword monitoring, including free keyword rank checker tools. These tools provide basic tracking capabilities to help you keep an eye on your keyword ranking position without any financial investment.
How often should I check my keyword ranking position?
It's recommended to check your keyword ranking position regularly, ideally weekly or bi-weekly. This frequency allows you to stay updated on any changes in rankings and adjust your SEO strategy accordingly.
What is the significance of tracking results in Google for my SEO efforts?
Tracking results in Google is significant as it provides insights into how well your website performs in search engine rankings. By analyzing this data, you can make informed decisions to enhance your SEO strategy and improve your online visibility.
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